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Description
Directions for part 1
Marketers today have a variety of different marketing channels to use to promote and reach their target market. These channels are divided into two categories: traditional marketing and digital marketing. Select one of your favorite brands and discuss the channels they are using.
Be sure to include:
- Name of brand
- Industry
- Examples and descriptions of traditional channels used by this brand
- Examples and descriptions of digital channels used by this brand
- What do you think the strategy is for the brand?
In response to your classmates0osts, discuss benefits between the traditional and digital marketing channels the brand is using. Why do you think these channels are used in the industry?
Part 2
Question(s) that needs to be answered:
Format source below properly for APA and also show how to format citation for body of paper.
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