What are the requirements for the Social Media Campaign?

Depending on the social media platform you choose to use, you, have slightly different requirements. Broadly, the Campaign will:

• Integrate digital multimodal features, including photos, videos, links, tags, etc.;
• Compose all posts from the organization you represent (not from yourself or replies from other individuals or organizations);
• Innovate use of the social media platformàfeatures;
• Consider formatting, layout, and design;
• Build upon what you expect users of the platform to already know about your organization;
• Draw upon the experience and credentials of the industry professional;
• Integrate an understanding of the fictional company, product, and/or service;
• Appeal to your intended and actual audience;
• Craft concise, vivid language;
• Use original content or cite sources separately from your posts;
• Create a sense of style, voice, and/or branding.

Upload your work in a word document or, if necessary, link to something like a private YouTube video for larger files. Indicate somewhere the social media you¥ chosen.

What social media can I use? Do I need to post there?

You don need to create an account for your posts, though you should be prepared to mimic the modality used there; for instance, if you create a series of posts for Twitter, you, want to create paragraphs of 280-characters or less each. For video-based platforms such as TikTok, include a script or caption your videos. Specific requirements per platform include:

Twitter, or another microblogging site:

• Create a (read/f 5-10 linked Tweets with multiple images, videos, or links;
• Format posts of up to 280-characters, including spaces, links, emojis, and punctuation (for non-Twitter sites, pay attention to length); and
• Use the username and handle (@) of your organization.

TikTok, YouTube Shorts, Instagram Stories, or Snapchat:

• Create one or more short videos up to three minutes in total length;
• Consider the age and general demographic makeup of your target audience;
• Use subtitles/captions or include a script along with your videos.

Facebook:

• Include one or more posts of any length each;
• Use both text and images/videos in your posts; consider emojis, links, short videos, and tagging users;
• Add dates to your posts for a sense your projectàtimeline.

Instagram:

• Create one post with multiple images or videos and a caption;
• Consider hashtags, tags, sponsorships, and other common features; and
• Use photos and flyer- or infographic-like visuals with additional inform