ECOM 101 – Questions for company
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Al-Saif Gallery Company
1) Who and where is the target audience? Explain demographics, lifestyle, consumption
patterns, etc.
2) Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
3)
Describe the content of the business website
4)
Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each
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