Week 4: Interactive Learning Activity
4.1 Learning Outcomes:
1. Explain the goals of effective business messages and the process for creating
them.
2. Identify the needs of your audience in the AIM planning process.
3. Gather the right information and refine business ideas in the AIM planning
process.
4. Develop your primary message and key points in the AIM planning process.
5. Explain and apply the positive and other-oriented tone in business messages
6. Describe and apply the following principles of writing style that improve ease
of reading: completeness, conciseness, and natural processing.
7. Explain and use navigational design to improve ease of reading.
8. Describe and apply the components of the reviewing stage, including a FAIR
test, proofreading, and feedback.
4.2 Action Required:
•
Chapters 5 & 6 in BUSINESS COMMUNICATION: Developing Leaders for
a Networked World, Peter Cardon, 4th Edition McGraw-Hill Education
Watch the short videos at the following link:
Creating effective business messages Group 10 – YouTube
4.3 Test your Knowledge (Question):
‰n chapter 6, you learn how to improve readability with style and design.
Summarize the chapter and the strategies mentioned in this chapter.
4.4 Instructions
•
Answer the question in the test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 4:Interactive learning Discussion)

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