Discuss MGT 401
Description
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Content Introduction
Learning Outcomes
1. Understand issues related to strategic competitive advantage in diversified
organizations
2. Communicate issues, results and recommendations coherently, and
effectively regarding appropriate strategies for different situations.
Reading
Required
Chapter 12. Suggestions for case analysis
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in
strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13:
9780133126129 (print), 9780133126433 (e-text)
Test your knowledge
Question 1
Why should you begin a case analysis with a financial analysis? When are other
approaches appropriate?
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