Chapters 9 & 10 in BUSINESS COMMUNICATION: Developing Leaders for a Networked World, Peter Cardon, 4th Edition  McGraw-Hill Education

Watch the short videos at the following link:

7 Workplace Etiquette Tips to Build Stronger Relationships – YouTube

1-Test your Knowledge (Question):

In chapter 9, you learn about the different types of routine business messages (task-oriented and relationship-oriented). Pick one and write a sample routine message following the element of the selected type.

book:Required Text

BUSINESS COMMUNICATION: Developing Leaders for a Networked World, Peter Cardon, 4th Edition  McGraw-Hill Education.

2-Action Required:

Watch the short video in the following link and answer the questions that follows:

Top 5 Ethics and Compliance Trends for 2015

2-Test your Knowledge (Question):

Think about all of the communication opportunities provided by social media. How could an organization use social media like Facebook, Twitter and the like, to promote ethical behavior and communicate the organizationàvalues? What are the advantages and dangers of those media?

book:

Trevino, L.K. & Nelson, K. A. (2011). Managing business ethics (5th ed.). Hoboken, NJ: John Wiley & Sons, Inc. ISBN: 9780470343944 (print); ISBN: 9780470565964 (e-text)

3-3-Action Required:

Read the following chapter of your Textbook.

Chapter 5: Data Exploration and Visualization

7.3 Test your Knowledge (Question):

•    Explain various types of Categorical and Numerical Data with examples.

   Discuss the Data Exploration process.

Textbook

Powell, S. G., & Baker, K. R. (2014). Management science: The art of modeling with spreadsheets (4th ed.).Wiley. ISBN: 9781118582695 (print version); ISBN: 9781118801314 (E-copy)

4-Action Required:Read the article in the following links:https://www.investopedia.com/terms/t/termstructure…4-

Test your Knowledge (Question):What determine the Structure of Interest Rates and name the three primary shapes of the Structure of Interest Rates.

• 5-Video Link: Watch the following  video link-McDonald’s: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a
  5-Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonaldàto form the segments discussed in the video? Why do you think McDonaldàuses this method?