Determining Strategic Information – MIS-D2
Description
Marr stated, ou cannot identify your information needs if you are not clear about your strategy(2015, p. 31). Discuss your organizationà(or any organization with which you are familiar) capabilities, or lack thereof, in determining strategic information needs from the organizationàbusiness strategy.
Reference:
Marr, B. (2015). Big data: Using SMART big data, analytics, and metrics to make better decisions and improve performance. Wiley.
Useful Information:
- Chapter 2 in Advanced Analytics Methodologies: Driving Business Value with Analytics
- Chapter 4 Case Studies: Beiersdorf Leverages Avant-Garde Analytics for Product Innovation (p. 35) and Talent Analytics Elevates Workforce Performance (p. 32) in Advanced Analytics Methodologies: Driving Business Value with Analytics
- Chapters 6 and 14 in A Gentle Introduction to Statistics Using SAS tudio in the Cloud
- Chapter 2 in Big Data: Using SMART Big Data, Analytics, and Metrics to Make Better Decisions and Improve Performance
- Heemskerk, E., Young, K., Takes, F. W., Cronin, B., Garcia-Bernardo, J., Henriksen, L. F., Winecoff, W. K., Popov, V., & Laurin-Lamothe, A. (2018). The promise and perils of using big data in the study of corporate networks: Problems, diagnostics and fixes Links to an external site.. Global Networks, 1, 3. https://doi.org/10.1111/glob.12183
- Kotarba, M. (2018). Digital transformation of business models Links to an external site.. Foundations of Management, 10(1), 123-142. https://doi.org/10.2478/fman-2018-0011
- Majeed, M., Jain, V., & Varma, S. (2017). Charting an effective big data strategy. Links to an external site.Pharmaceutical Executive, 37(9), 54-55.
- Tabesh, P., Mousavidin, E., & Hasani, S. (2019). Implementing big data strategies: A managerial perspective Links to an external site.. Business Horizons, 62(3), 347õ8. https://doi.org/10.1016/j.bushor.2019.02.001
- Yassine Talaoui, Marko Kohtamé, & Risto Rajala. (2020). Seeking ôrategy)n business intelligence literature: Theorizing BI as part of strategy research Links to an external site.. Technology Innovation Management Review, 10(9). https://doi.org/10.22215/timreview/1387
Videos
- Figliuolo, M. (2016). Create a hypothesis Links to an external site.[Video]. LinkedIn Learning.
- Figliuolo, M. (2016). Define the question Links to an external site.[Video]. LinkedIn Learning.
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