CSUN What Are the Two Types of Diversification Strategy Discussion Questions

Question Description

I’m working on a business writing question and need an explanation and answer to help me learn.

1. When is a company diversified? What are the two types of diversification strategy?

2. Is Pfizer diversified? If so, which diversification strategy applies to Pfizer? If not, explain why not.

3. According to the article, Pfizer is making some acquisitions. What corporate strategy does this represent? Explain.

4. Why is Pfizer pursuing this strategy? Do you agree? Why or why not?

5. What is the BCG portfolio matrix? How would you classify the Biohaven Pharmaceuticals unit in terms of this matrix?

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Explanation & Answer:

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