CSUN Identifying and Analyzing a Social Media Crisis Questions

Question Description

I’m working on a marketing discussion question and need an explanation and answer to help me learn.

A social media crisis is any social media activity that can hurt a companyàreputation or ability to conduct business.

Instructions

Find an example of a company or brand that has encountered a social media crisis.
In 500 words or less, or a video recording, provide the following:

What is the company?
What was the crisis? Include pictures if available
How was the crisis identified?
How did the company respond to the crisis?
How long did it take to respond to the crisis?
Was the response received well by the public? If not, how could the response be improved upon?
Could the crisis have been avoided? If so, how?
What steps can the company take to prevent a future crisis?

Explanation & Answer:

500 words

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