Combined Analytics Methods – MIS – D6

Description

Both case studies in this weekàreading assignment were about how the company Air Liquide and the analytics expert Dean Abbott leveraged combined analytics methods to improve business outcomes (create competitive advantage, increase customer loyalty, reduce waste, optimize production schedules, and distribution, etc.). Using the two case studies as examples, discuss the role of how combined analytics methods can be leveraged to analyze an organization’s data with the goal of gaining insights into their ability to predict future outcomes, drive efficiency, and gain competitive advantage.

Chambers, M., & Dinsmore, T. W. (2015). Advanced analytics methodologies: Driving business value with analytics. Pearson.

Useful Information:

Chapter 7 in Advanced Analytics Methodologies: Driving Business Value with Analytics
Chapter 4 Case Studies: Air Liquide Drops Operational Costs (p. 36) and Thrilling Customers While Driving Higher Profits (p. 37) in Advanced Analytics Methodologies: Driving Business Value with Analytics
Chapter 4 (pp. 133-154) in Big Data: Using SMART Big Data, Analytics, and Metrics to Make Better Decisions and Improve Performance
Arghir, D. C., Dusa, I. G., & Onuta, M. (2019). Organizational development through business intelligence and data mining Links to an external site.. Database Systems Journal, X(1), 82y.
Wang, Y., Zhang, H., & Song, M. (2020). Does big datambedded new product development influence project success Links to an external site.? Research Technology.

Explanation & Answer:

250 words

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