Columbia State Community College Tech Innovation Writeup
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All case writeus shall be written using Ariel font,1,ine spacing, 11 pt. Font, normal margins, max of
3 pages (not including graphs, charts, etc.) Write up should include question in bold, then
Answer below.
What is the organizational structure for marketing versus R&D?
What are the goals of each?
In what ways do the goals of the brand conflict with those of R&D?
Show that the R&D center does not have the necessary capacity to accept all projects
Proposed by the marketing units for the three brands.
How are project currently assessed in terms of which move forward?
What are the limitations of the current new product development
process?
What recommendations do you have to improve
performance?
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