Central Washington University Advertisement Reflection Essay
Description
submit an advertisement. You can
select a print, television or online advertisement and assess the quality of the
advertisement. Make sure to attach the copy of the print ad if you choose a print ad
or provide a URL where the print or advertisement can be found if it is online. Each
reflection should be about 1 double spaced page. For each advertisement you are required
to:
1. Explain where you obtained the advertisement (e.g. the magazine in which it was
presented or the television show where it aired).
2. Identify who you think is the target market.
3. Using course concepts, discuss the quality of the advertisement for the target market
you have identified. In doing so, you must discuss why you think the advertisement is
good, bad, or both.
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Each person is required to submit an advertisement reflection during the term. You can
select a print, television or online advertisement and assess the quality of the
advertisement. Make sure to attach the copy of the print ad if you choose a print ad
or provide a URL where the print or advertisement can be found if it is online. Each
reflection should be about 1 double spaced page (12 pt Times New Roman font, 1 inch
side margins, 1 inch top and bottom margins). For each advertisement you are required
to:
1. Explain where you obtained the advertisement (e.g. the magazine in which it was
presented or the television show where it aired).
2. Identify who you think is the target market.
3. Using course concepts, discuss the quality of the advertisement for the target market
you have identified. In doing so, you must discuss why you think the advertisement is
good, bad, or both.
Grading of reflections will be based on the following scheme:
1.
2.
3.
4.
5.
Explanation of where you obtained the ad (1 Point)
Identification of target market (1 Point)
Quality of assessment (5 Points)
Use of relevant course concepts (2 Points)
Writing style (i.e. free of spelling, grammatical, and typographic errors) (1 Point)
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