BUS 304 Alyamamh University Business in Saudi Arabia Case Study

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BUS 304 BUSINESS IN SAUDI ARABIA
BBA/BSBA ACADEMIC YEAR 2022-23
FALL SEMESTER 2022/1
COURSE CODE: BUS 304
COURSE TITLE: BUSINESS IN SAUDI ARABIA
INSTRUCTOR: DR.PRASAD VARANASI
TOTAL POINT: 10 MARKS
Student Name
Student ID
Course Section
IMPORTANT : UPLOADING FILE NAME SHOULD BE
YOUR ID NUMBER & FIRST NAME
MARKS
CLO 4
Max 5
CLO 5
Max 5
Total 10
Marks
obtained
DEADLINE 3RD DECEMBER 2022.
HOME WORK
***
CASE: Saudi youth urged to consider franchising as a serious option.
RIYADH: Young entrepreneurs intending to set up small and medium enterprises
(SMEs) should go into franchising, the Riyadh Chamber of Commerce and Industry
(RCCI) advised recently.
Franchising is a form of business by which the owner (franchisor) of a product,
service, or method obtains distribution through affiliated dealers (franchisees).
Mohamed Almajaal, a member of RCCIàboard of trustees, said that SMEs contribute
about 21 percent to the Kingdomàgross domestic product and constitute about 53
percent of the manpower in the labor market.
However, he said that studies indicate that the survival rate among SMEs is 67
percent for the first three years and 94 percent among those who went into
franchising.
Talking to Arab News, Almajaal said: f they have a good or special idea which they
believe in, they could compete. But they must go into franchising, which is a practical
tool to expand.owever, he added that the franchisee should know the franchising system and should
not embark on business without knowing about it 90-100 percent.
% should know the core of the franchising business. He should know the problems
to be encountered and how to solve these,(e said.
Almajaal said young entrepreneurs may face initial challenges in marketing and
accounting, but the franchisor provides the system.
ANSWER THE FOLLOWING QUESTIONS:
Question 1: Discuss the pros and cons and challenges of franchising by young
entrepreneurs in KSA.
(5 Marks)
ANSWER:
Question 2: Conduct web research and identify the sources of funds and the
entrepreneurial support systems available in the Kingdom of Saudi Arabia.
(5 Marks)
ANSWER:

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