Student Name
BUS 300 Public Relations
[Insert InstructoràName]
Month Date Year
BUS300 PR Plan Part 2 Outline
This paper will be a revised and expanded version of Developing a Public Relations Plan, Part 1
assignment in Week 4. Your paper should have a section with the bolded headers below.
Ensure you have a section that discusses each of these:
Mix Media
In this section, you will describe the mix of media you would use to implement your public
relations campaign and explain in detail your objectives for each media form. Include
traditional and twenty-first- century integrated marketing communication strategies in
your discussion. (This section should be at least three paragraphs).
Government Relations
In this section you will describe the government relations tactics you would use as part of
your public relations campaign, and explain in detail how these tactics will help you
achieve your objectives. In great detail explain how these tactics will help you achieve
your objectives. (This section should be at least two paragraphs).
Community Relations
In this section please explain in detail how you can take advantage of community
relations to generate positive publicity for your organization. (This section should be at
least two paragraphs).
News Release
Draft a news release that you will use in your public relations campaign (Chapter 15).
Explain in detail how the content, style, and essentials of your news release will help you
persuade the public to your point of view. Use information from Chapter 15 as support.
Describe the key elements of writing to consider when responding to a public relations
crisis or scandal. (Your news release should be similar to the example provided in the
book).
Crisis Management
In this section you will explain the five planning issues related to crisis management that
can be employed to mitigate the scandal or risks (Chapter 17). (This section should be at
least four to five paragraphs).
Additional Requirements
Remember to Include in-text citations when presenting information from other sources.
You should begin your search for sources in the Strayer Library. Use a minimum of
three credible, relevant, and appropriate sources. After you conclude the paper, you will
need a separate page that includes your references. Include a sources page at the end
of your paper.
Please ensure you proofread your paper and summarize when providing in-text
citations.
1. Enter your first source entry here.
2. Enter your second source entry here.
3. Enter your third source entry here.

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