Case study analysis
Read The Harvard Business School case study entitled ²and Storytelling at
Shinola.” Do not follow the case’s question about storytelling, rather use the case
information to complete this assignment. It is not necessary to do additional researchµse the information in the case and address what is going on with Shinola at the time of
the case.
Write a bulleted list of talking points on 2-3 pages that discusses the following:
•
—hat are the main issues facing Shinola at the time of this case study?
Who are the key stakeholders and how are they affected by these issues?
What is the best approach for Shinola going forward to build its reputation,
and how will this potentially impact its key stakeholders?
Rubric:
Quality of Analysis
The analysis of the case study covers the important factors causing problems and issues
for Shinola. The analysis demonstrates strong understanding of communication practices
and reputation issues.
Quality of Ideas and Recommendations
The ideas and recommendations presented are logical and plausible for Shinola. The
ideas and recommendations represent original and creative thinking. Also, they should
be written clearly and convincingly.

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