BUS705
Research Design & Methods
Belhaven University
Unit 4
Mixed Methods Research
1
Unit Topics
Mixed Methods Research
? Concerns With Selecting Mixed Method
? Workload Analysis of Selecting Mixed Method
?
2
Unit Objectives
Introduction to Mixed Methods Research
? What constitutes reasoning for using Mixed
Method
? Discussion of the workload associated with
Mixed Methods
?
3
Introduction to Mixed Methods
As the method title states, Mixed Methods
combine multiple research processes to
enhance study outcomes.
? Any combination of methods can be used.
? However, the research question(s) must indicate
a specific need to incorporate multiple methods.
? Mixed methods research adds time to the data
collection time, not to mention additional design
development and reporting.
?
4
Common Mistakes in Selecting a
Method Methods Design
?
There are several common mistakes made in
desiring to select Mixed Methods:
?
The most common, `want to do Mixed Methods.¿
?
There is a lot more going on when you add research
components. More design considerations, data
collection, analysis of data, etc.
The extra data will make the study more
desirable.
?
There must be a definitive reason for needing data from
multiple designs.
What Does Mixed Methods Look Like
?
Again, you are using more than one design for
collecting and analyzing the data:
Qualitative to capture experiences of participants
? Quantitative to capture measurable attributes of
participants
?
?
Each method that makes up the Mixed Method
design must be fully described, including
population, sample, analysis methods, and other
characteristics.
Reporting Concerns for Mixed Method
The data collected from the different methods
being used must be fully reported.
? Analysis will require the correct processes or
statistics that are used within each specific
method.
?
Quantitative: Statistical analysis
? Qualitative: Transcription analysis and generation
of themes
?
Reasons to Select Mixed Methods
Qualify participants to engage in the study
? Understand measurable characteristics
(quantitative) to apply toward experiences
(qualitative) found within interviews
? Attempt to develop new theories (This reason
should generally be left to academic scholars.)
?
WhatàNext?
Complete reading assignments.
? Complete writing assignments.
? Answer discussion questions.
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9

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