stc tv x Shahid
November 2022
Current offers
Mobility
Residential
1. Discounted price for all DCB:
a. stc tv & VIP
b. stc tv & Sports
Offering Shahid at no additional cost for stc baity
packages.
1. 200 IP
2. 300 & 500 ports (incl. VIP)
2. Hard bundle:
a. Prepaid AWA Star + SAWA post
b. M2, M3, M4 & M Max
stc tv x Shahid
2
Approach
Develop an overarching campaign through
multiple stages, which enable us to to maximize
the impact and resonate with the target
audience.
Phase 1
Phase 2
Generic campagin
Offer campagins
Performance campaigns
Mobility (content + sports)
Objective:
aise awareness of the partnership
ducate the users on èat is in it for them• Increase consideration
uild curiosity
The campaign will be on three phases, in which
each phase would anticipate for specific
objective.
Phase 3
Resiedntial
Retargeting
Retargeting
activator
Joint campaign
stc tv x Shahid
3
Timeline
The sooner mobility the better?
20 Nov
18 Dec
World Cup start
World Cup end
RLS?
November
W1
W2
December
W3
W4
W1
W2
Jan
W3
W4
W1
W2
W3
W4
Awareness
Generic
Mobility
Performance
Residential
Always on (from the content line-up)
Color shades represent the weight for the campaigns – the darker
the color the more weight it have
Resiendtial
stc tv x Shahid
4
Channels
stc tv
•
•
•
Social media
Paid digital
IA
PN
Email
SMS
stc
•
•
•
•
“hahid
Social media
Paid digital
stc website
mystc banner
mystc PN
SMS
Retail stores
OOH
Tele-sales
³tc tv x Shahid
TBC?
5
Channels mix
Leverage all channels from both sides
SEO
Retail
Product
Affiliates
SEM
Website
Ad
Networks
PN
Email
Digital
IA
mystc
OOH
Print
App
Store
Mobile
Influencers
SMS
Radio
TVC
Social
Media
Blogs
Social
Media
Celebrities
PR
Owned media
Earned media
stc tv x Shahid
WOM
News
Reviews
Paid media
6
Messaging house
Challenge!
Competitors (ouse ads?!
Two versions: RSL shahid
RSL + Serie A stc tv
Why?
All your favorite stories
In once place
Production or no
How?
What?
Best of stc tv and Shahid
Exclusives, originals, etc..
Best of sports
Serei A, Copa Italia, RSL, WWE
Brand leverage
Offers/promotions
stc tv x Shahid
7
Mobility offers
Segment
All Mobility
Customers
Prepaid “AWA Star or
SAWA Post
M2M3M4
MMAX
Packaging
Shahid VIP or
stc tv Classic
Shahid VIP +
or stc tv
Sports
Premium
Shahid VIP
Shahid VIP
+
+
stc tv Lite
stc tv Lite
Offer
Tech. Readiness
% Discounted
price < sum of
the parts
Hard Bundled
Hard Bundled
stc tv x Shahid
Live
Business Rules
xisting Shahid dcb customers will receive
error SMS án subscribe• Existing stc tv customer needs to unsubscribe, wait till end of sub. cycle, then
avail J.O.
ustomer on an existing J.O. can
upgrade/downgrade to another J.O.
November
End
ITC approval granted
unctionality under development
xisting stc tv customers will get HB at date
of subscription cycle after feature release
f customer is on J.O. he will have to
unsubscribe, wait for new cycle to avail HB
xisting Shahid dcb customers will continue
paying for Shahid yet avail complimentary
access to stc tv
TBC
ITC approval still not granted
xisting stc tv customers will get HB at date
of subscription cycle after feature release
xisting Shahid dcb customers will continue
paying for Shahid yet avail complimentary
access to stc tv
8
Thank you

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