Advanced Analytics Methods – MIS – D4

Description

Both case studies in this weekàreading assignment were about how BMW and Southwest Airlines leveraged advanced analytics methods to improve business outcomes (reduce operating costs, shorten product development time, increase revenue, etc.). Using the two case studies as examples, discuss the role of how advanced analytics methods can be leveraged to analyze an organization’s data with the goal of gaining insights into their ability to predict future outcomes, drive efficiency, and gain competitive advantage.

Useful Information:

Chapter 4 Case Studies: BMW Slashes Design Time Using Advanced Optimization (p. 44) and Southwest Airlines Network Optimization with Complexity Science (p. 47) in Advanced Analytics Methodologies: Driving Business Value with Analytics

Chapters 7-9 and 11-12 in A Gentle Introduction to Statistics Using SAS tudio in the Cloud

Chapter 3 (pp. 79-103) in Big Data: Using SMART Big Data, Analytics, and Metrics to Make Better Decisions and Improve Performance

Steinberg, E. (2020). Big data and personalized pricing Links to an external site.. Business Ethics Quarterly, 30(1), 97-117. https://doi.org/10.1017/beq.2019.19

Shatz, S. & Chylik, S. E. (2020). The California Consumer Privacy Act of 2018: A sea change in the protection of California consumers0ersonal information Links to an external site.. Business Lawyer, 75(2), 1917y24.

Explanation & Answer:

250 words

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