The nonfinancial information needed to determine the viability of a business is external
factors or environment and the organizationàculture. External factors are factors that business or
company can control, in order for a company or business to work their way around these
external factors to stay viable is by adapting to the changes. For example, political factors such
as the government having an influence on the economy by implementing a new policy or
legislation can impede profits being made. Economic factors affect the supply and demand of a
company from changes in inflation or unemployment rates which hurts businesses’ ability to get
the resources they need for their business and their consumeràability to spend money to a
businessàproduct or service. Sociocultural factors affect changes in trends amongst consumers
such as changes in demographics or what the consumers want, also sociocultural factors can
affect the companyàworkplace and culture due to changes in social attitudes, beliefs, or political
ideologies. Technological factors affect how innovation and development can help elevate a
business such as helping a business to create a new product or service that helps a business to
operate efficiently and get their product or service out to consumers in a timely manner. A
companyàwork culture helps determine if a business is viable through the display of the
companyàgoals, the values and beliefs of a company, and the companyàwork environment
helps keep a business running as a healthy work culture keeps employees motivated and increase
productivity, as well as helping a business to retain and attract new employees to keep their
business functioning.

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