TU Sofia Digital Transformation within the Pharmaceutical industry Report

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Tittle: Digital Transformation within the Pharmaceutical industry & how Digital Technologies are being Implemented by Pharmaceutical Companies in response to the Global COVID Pandemic.

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How Digital Technologies are being Implemented by
Pharmaceutical Companies in response to the Global
COVID Pandemic
1) Introduction
I. General Introduction and Background Information
II. Summary of specific digital technologies & pharma companies discussed
III. Aims & organizational structure of thesis paper
2) Digitalization in pharma industry & COVID
2.1. History of Pharma industry
2.2. Modern pharma industry before/after COVID
2.3. Digital Transformation in Pharma
I. General trends before COVID
II. Digital needs after COVID
-Research & Development
-Customer care
-Marketing
III. Major digital technologies being implemented
3) Big Data & COVID
3.1. General info and applications of big data
3.2. Discuss healthcare sectoràgrowing data
3.3. Big Data analytics and COVID pandemic crisis response
4) A.I. & Machine Learning for COVID Drug Discovery
4.1. General info and machine-earning methods for drug discovery
4.2. Molecular mechanisms and target selection of COVID virus infection
4.3.Drug Discovery methods
I.Protein based
II. RNA based
III.Generative
4.4. Vaccine discovery
5) Development of mRNA therapies
5.1. Define & describe goals/benefits of mRNA drugs and vaccines
5.2. Analytic Requirments through all phases of development process
5.3. Challenges & potential solutions
5.4. Future innovations and direction of innovation
6) Conclusion
6.1. Summarize challeges/solutions, benefits and risks of using digital
technologies in pharma sector
6.2. Data privacy and ethics
6.3. Discuss key quotes from Pfizer CEO on companyàdig. transformation
process
6.4. What can be expected in terms of future innovations

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