SCAMPER and Starbusting Methods Discussion

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DUE: February 9th
Understanding Users; Creating User Personas
Objectives
?
Recognize the role of personas and how they influence social media campaign
design.
?
Identify how personas add both realism and relevance to a campaign.
Readings
?
Review Lesson 4.
?
Review the User Persona Development worksheet included in this weekàreadings.
?
Watch the following video:
?
Personas – What It Is and How to Create One (2019).

?
Read the assigned weekly article online:
?
User Personas: What Are They and Why They’re Important by Annie Devine
(2019).

User Personas: What They Are and Why They’re Important

Discussion Question
There is no graded discussion question for this unit. Please refer to the Course Schedule for additional
details.
Writing Assignment
Using the Starbursting Method worksheet and SCAMPER method found in last weekàreading, map out
a design for an on-campus challenge/activity that focuses on getting students more involved in health,
exercise and wellness. The brainstorming ideas should be social media-based and address all the
questions related to your challenge. Which method did you find most useful in developing your ideas
and unleashing your personal creativity? What are some areas that you think you need to improve
upon in terms of your brainstorming skills? Remember to support and justify your ideas based on the
lesson and readings.
Please remember to list your references.

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