Research Project Proposal
Instructions:
1- While both time and current circumstances might prevent you from developing and
conducting a full-scaled research project, you can still lay the foundation for a project that you
may want to pursue later in your studies.
2- chose a topic however, it must fall within the realm of advertising.
3- For this initial proposal, provide an introduction to the topic, assuming an intelligent but
uninitiated reader who has not consumed the message(s) or is not as familiar with the given
issue as you are. Establish a rationale for the study of this particular medium, content, appeal,
issue, or message (you may wish to consult outside sources to help strengthen your reasoning).
4- Identify clearly the question you wish to explore (research questions).
5- Include a working hypothesis and the type of methodology you are considering.
6- The proposal should be no more than two pages in length (without references).
7- Cite accurately any and all sources used to create this proposal, including any primary
sources among the media (e.g., actual magazines or specific episodes of a television series).

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