Marketing Research

Question Description

I’m working on a marketing case study and need a sample draft to help me learn.

White Claw Hard Seltzer Company that targeting on Gen Y

What are their values? Where can you get in front of their eyeballs? How do they feel about your product? What is your product competition? How do they approach your market? In short: what can you learn that will help you create a “cold beer makes you smarter” message?

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Secondary Research
Basics
First:
Research
your client
Do a deep dive
on White Claw
on Google
Visit their
website
Find/follow
them on social
media
Find out their
key hard seltzer
competitors
Research
competitors³trategies
Research
your target
market
Who drinks alcohol: beer, wine,
mixed drinks, hard seltzer
Whatàincreasing/decreasing
Benefits of hard seltzer
Geographic differences?
RWS (real
world
strategies)
Google whatàin your
head!
If you can think of a
question, Google it as is!!
Think itsk it!
An easy deeper dive is
Pew Research

Home

or If you can find it:
Survey Monkey
and ask your own questions
And don
forget
YouTube
For questions and how to https://www.youtube.com/watch?v=F2yeoCaSqwE
.
To be a great marketer
and make $$$
you also must be¡ serious detective

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