Week 7: Interactive Learning Activity
7.1 Learning Outcomes:
1. Describe how delivering routine messages impacts credibility.
2. Describe the process for developing routine business messages.
3. Construct task-oriented routine messages, including requests, expectations,
directions, and responses to inquiries, announcements, and claims.
4. Construct relationship-oriented routine messages, including appreciation,
congratulations, apologies, and expressions of sympathy.
5. Describe the relationship between credibility and persuasion.
6. Explain the AIM planning process for persuasive messages and the basic
components of most persuasive messages.
7. Explain how the tone and style of persuasive messages impact their influence.
8. Create compelling internal persuasive messages.
9. Explain how to influence professionals with various decision-making styles.
10. Compose influential external persuasive messages.
11. Construct effective mass sales messages.
12. Evaluate persuasive messages for effectiveness and fairness
7.2 Action Required:
•
Chapters 9 & 10 in BUSINESS COMMUNICATION: Developing Leaders for
a Networked World, Peter Cardon, 4th Edition McGraw-Hill Education
Watch the short videos at the following link:
7 Workplace Etiquette Tips to Build Stronger Relationships – YouTube
7.3 Test your Knowledge (Question):
‰n chapter 9, you learn about the different types of routine business messages
(task-oriented and relationship-oriented). Pick one and write a sample routine
message following the element of the selected type.
7.4 Instructions
•
Answer the question in the test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 7:Interactive learning Discussion)

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