UCSD Marketing Effective Online Marketing McDelivery App Paper

Description

Write about a website/app of your choice. Consider your audience in choosing. In this paper, you will want to address the visual/multimodal culture of the website/app, the needs of the website/app visitors, and the frequency with which you view it. Take into account the website/app popularity and the message the site/app wishes to communicate.

You must incorporate the following:

A meaningful title that ties in your overarching themes.
An introduction, explaining your personal purpose for choosing this website/app and how it relates to your audience. In the introduction, you may include any background on the website/app, which is relevant, such as when it was started, by whom, for which purpose, interesting facts, etc.
Your main points, including:
1. Purpose: to provide information (PSA, for example), promote and market products or services (intended for revenue), buy into the culture of the product or service, invite customers to interact (submit requests, communicate with customer service, view or enter reviews, track orders), social media as a channel of communication, etc.
2. Audience: To whom is the website/app directed specifically in terms of demographics? Indicate target audience(s): for example, college students, ages 18-21, parents of toddlers, property owners, avid travelers, ages 28-35, retirees, single men or women in 20ì working mothers, dog/cat/pet owners, tweens, corporate business types with disposable income, ages 35-45, small business owners, artists/musicians, etc.
3. Context: Consider the competition in relation to other websites, products, organizations, groups, services, etc. What is the appeal to visit this site over others similar in scope? For example, Facebook or Instagram to Snapchat, Amazon to eBay, American Eagle to Hollister, YouTube to TikTok/Hulu, etc.
4. Composition: Address the layout, including color, font, videos, pictures, sound, other graphics, etc. Consider what/who is included, and, as importantly, what is excluded, from the space of the site/app pages.
Transitions from point to point
A conclusion recapping personal purpose and creating an assertion for the future of this website/app.
Simple language and definitions as needed.
Captions for any and all photos.

Explanation & Answer:

3 pages

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