Task no. 3 Public Relations and the Digital Consumer
The goal of this project is for students to practice their synthesis and drafting skills and to adapt
the content made to a certain consumer profile.
Project description
Each team will choose a mobile app or web platform that they find useful for a public
relations/or marketing specialist (tool). The following platforms should not be taken into
account in the realization of this theme: Twitter acebook nstagram ouTube interest
hatsapp.
Team project (up to 5 members).
Requirements
Your material should cover the following:
ool name and URL
escription of the Instrument
hy is this tool useful for a PR or marketing specialist?
hat are the strengths of the application?
hat are the weaknesses?
ersonal experience (if this is the case)
o you plan to use the app in the future? Why yes or why not?
Presentation requirements
The presentation will be made in PowerPoint.
During the presentation, you have the possibility to show us how to use the chosen application.
Each team member has a clearly delineated role in the presentation.
Requirements for Written Material
The written material must have a maximum of 2 pages and at least 2 relevant images. These
pictures will not be taken from the internet, but will be taken by you.
Some tips on how to do the task
1.
Do not pick up texts from the internet. Cite the sources used.
2.
The focus is on the ability to summarize and the quality of how information is collected.
You can document both from secondary data (magazines, newspapers, web) and from
raw data (from the organization).
3.
Feel free to be creative.
4.
Try to talk to colleagues from the other teams so as not to duplicate the chosen
applications.
5.
There is no default app set where you can choose from, so the choice you make must
be a reasoned one. The main question is related to the usefulness of this application for
a marketing / PR specialist, more precisely to the situation / situations in which this
application is useful.
6.
Don’t forget to upload the written material on the online.ase.ro platform.
Assessment Criteria
1.
Quality of documentation, synthesis capacity, and the quality of the written material.
2.
Professionalism: drafting skills, attention to detail.
3.
Presentation in the seminar. In the 10 minutes allocated, we will have to understand that
a team has prepared this project and that everyone knows their role.
Score: Grades 1 to 10. 60% prepared material, 40% presentation.
Share in the final evaluation of the seminar: 10%
Presentation: seminars 8 and 9 (November 16 and 23).
Load time on the online.ase.ro platform ovember 26, 2022.
TASK 4 PR CAMPAIGN FOR A SOCIAL CAUSE
Aim
Please develop a PR campaign proposal for a social cause from those outlined below, leading to a positive
change in society or among a specific target group. The project must be relevant for our country.
Team project (up to 5 members).
The social causes you can consider are the following:
1. Combating the spread of COVID-19.
2. Reducing food waste in households.
3. Combating water waste in households.
4. Promoting a healthy lifestyle (through a healthy diet and sports) during the COVID-19 pandemic and
after it.
5. Supporting students in the educational process during the pandemic and, possibly, after it.
6. You can also think of another social issue that you want to address.
1.
2.
3.
4.
5.
6.
7.
Requirements:
A short analysis of the situation in Romania.
Define the target audience(s) of your campaign and choose a public relations campaign strategy.
The campaign should have a title. Please choose one.
Establish key messages for your campaign.
Suggest some PR actions in accordance with the chosen theme and develop some materials you want
to use (messages, audio, video, print, or articles).
Draft a budget proposal.
Create a presentation material for the entire campaign concept.
Tips for Task 4:
•
•
The content of your campaign must be original.
The target audience(s) is (are) very important.
Do not hesitate to be creative.
Do not hesitate to suggest unconventional promotional actions.
What we deliver:
A ppt. presentation (for both the seminar and online.ase.ro), containing some of the materials developed.
Evaluation criteria
1. Creativity in choosing the theme and the concept of the campaign.
2. Professionalism 4he quality of the presentation, the structure of the document, the logic of the
presentation.
3. Presentation )n approx. 10-15 minutes we will have to understand that a team had prepared the
project and that everyone knows their role.
Score
Grades from 1 to 10. 60% content, 40% presentation.
Share in the final seminar grade: 10%.
Presentation: seminars 11 and 12 (December 7 and 14).
Load time on the online.ase.ro platform ecember 17, 2022.

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