UMGC Crisis Leadership Report
Description
The Scenario
Read the Case Scenario that follows and answer President and CEO Alexandria Marvel’s questions in the form of a report. Address the report to President and CEO Alexandria Marvel.
You walk into your office one morning and see an article on your desk. You pick it up and realize that the President and CEO placed it there! She also has some questions on a post-it note and a request for recommendations.
Alexandria Marvel was exhausted. She had just finished a long meeting with her current VP of Headquarter Operations, Michael Brown. Michael, who was getting ready for retirement, gave her a rundown of a recent crisis that impacted the company. While the dust seemed to be settling, Alexandria recognized that this was one of the worst things to happen to the company.
Michael recalls the crisis in the following way:
î the morning of January 19th, I got a call from Joanne Edwards, my contact at our major distributor, Happy and Healthy Foodmart. She told me that three of her customers had complained that LSNænbsp;echinacea had made them ill. I called our legal department immediately to put them on alert. By noon that day, the number of reported illnesses had risen to seven. By January 22nd, the worst possible news came in ®bsp;one of those people had actually died.
I called my team together immediately to come up with a plan for an immediate Recall. We needed to manage this crisis with our employees, our distributors, and most of all, our customers. Controlling the message to the public and the media was critical. We had Recalls before, but never in reaction to a customer’s death. This was a whole new ball game for us.
Once the Recall had been put in place, we needed to get to the bottom of the echinacea problem. We started looking at the suppliers and ended up in the Purchasing Department. When we discovered that Henrietta Higgins, the Assistant Director of Purchasing, had cut a deal with a new supplier, I became furious. I mean, it was not one of my proudest moments./em>
(atænbsp;understandable,®bsp;replied Alexandria, ï on. Tell me more./em>
åll, Higgins received an offer from a new supplier to buy genetically modified echinacea. She explained that she thought it was a good move because it would save the company over 20% on the wholesale price. She made the decision unilaterally, without ever going to her supervisor or to me to discuss it./em>
èat did you do when you found this out?®bsp;asked Alexandria.
fnbsp;fired her, of course. We had no other choice, Alexandria. Itænbsp;because of her we have this crisis. And on top of that, we¥ decided to halt all sales of all echinacea in the foreseeable future./em>
èoænbsp;we?®bsp;Alexandria asked, with concern in her voice now.
y team, of course. I told my managers about my decision, and they¥ all behind me 100%. We all know how important it is to act quickly in this situation. You can trust me to turn this situation around./em>
Alexandria left the meeting sure about two things. First, she was secretly relieved that Michael was nearing retirement. The new VP of Headquarter Operations could start fresh. Second, she had just finished reading an article about a òisis Ready Culture.®bsp;She knew that it was time for LSN to start developing a crisis-ready culture.
Alexandria drops by your office with a copy of that article. She has a post-it note on the article with the following questions and a request for recommendations:
Unformatted Attachment Preview
Individual Deliverable 2: Crisis Leadership Report
BMGT 365: Organizational Leadership
University of Maryland University College
December 6, 2022
APPENDIX
I.
Identify and discuss the primary leadership style of Michael Brown in his handling of
this crisis.
II.
Discuss an alternative leadership style that could have been used by Michael Brown
that could have been better suited than the one he used.
III.
What leadership competencies did Michael Brown present in the recent echinacea
crisis?
IV.
What leadership competencies did Michael Brown present in the recent echinacea
crisis?
V.
Identify the role that EQ played in the Echinacea crisis.
VI.
Identify the role of EQ for a crisis-ready culture.
VII.
Did either Michael Brown or Alexandria Marvel use Authentic Leadership in the
Echinacea crisis?
VIII.
IX.
What role should Authentic Leadership play in a crisis-ready culture?
What conclusions can you draw about LSNàcurrent culture played in the echinacea
crisis?
X.
Describe the relationship of strategy, culture, and structure for a crisis -ready culture.
XI.
Give three specific and actionable recommendations that could be implemented to
develop a crisis-ready culture for LSN.
XII.
Reference Page
INDIVIDUAL DELIVERABLE #2 CRISIS LEADERSHIP REPORT
To: Alexandra Marvel, President, and CEO
From: Zydhell Jardeleza
Date: December 06, 2022
Reference: Crisis Ready Culture
I.
Identify and discuss the primary leadership style of Michael Brown in his handling
of this crisis.
A crisis-resolving strategy may be influenced significantly by the primary leadership style
of an organization’s managerial employees. As illustrated by the recently experienced
echinacea crisis, there had been a significant leadership deficit and poor decision-making
throughout the organization, ultimately contributing to this catastrophe. Mr. Brown took the
ultimate decision without consulting the other board members during the echinacea crisis,
demonstrating his autocratic leadership style. Considering his decision-making involvement,
Brown can be appropriately labeled as exhibiting the characteristics of a pacesetter. His policy
is to implement rigid rules and expectations and require his staff to transcend them with
barely the slightest guidance. Essentially, he needs to invest more time and effort in
establishing a meaningful association with fellow team members.
II.
Discuss an alternative leadership style that could have been used by Michael
Brown
III.
What leadership competencies did Michael Brown present in the recent echinacea
crisis?
IV.
What leadership competencies did Michael Brown present in the recent echinacea
crisis?
V.
Identify the role that EQ played in the Echinacea crisis.
VI.
VII.
Identify the role of EQ for a crisis-ready culture.
Did either Michael Brown or Alexandria Marvel use Authentic Leadership in the
Echinacea crisis?
VIII. What role should Authentic Leadership play in a crisis-ready culture?
IX.
What conclusions can you draw about LSNàcurrent culture played in the
echinacea crisis?
X.
Describe the relationship of strategy, culture, and structure for a crisis -ready
culture.
XI.
Give three specific and actionable recommendations that could be implemented to
develop a crisis-ready culture for LSN.
XIII.
REFERENCES
Gray, N., & Williams, S. (Eds.). (2018, April 10). Leadership Competencies. SHRM. Retrieved
November 26, 2022, from https://www.shrm.org/ResourcesAndTools/hr-topics/behavioralcompetencies/leadership-and-navigation/Pages/leadershipcompetencies.aspx
Aldrin, A., & Gayatri, R. (2014, August). ISSN – IJCRAR. Leadership Not A Title Nor A
Position. Retrieved November 27, 2022, from http://www.ijcrar.com/vol-28/Anitha%20Aldrin%20and%20R.Gayatri.pdf
Stockton, H., Dongrie, V., & Neveras, N. (2021). Leaders at all levels. Deloitte Insights.
Retrieved November 26, 2022, from
https://www2.deloitte.com/us/en/insights/focus/human-capital-trends/2014/hc-trends-2014leaders-at-all-levels.html
George, B. (2009, August 17). Good leaders are authentic leaders. Retrieved November 26,
2022, from https://www.youtube.com/watch?v=r6FdIVZJfzg
Manion, J. (n.d.). The Leadership Relationship. Part I: Understanding Trust. Leadership &
Management. Retrieved from https://learn.umgc.edu/content/enforced/640930-M_00103401-2218/The%20Leadership%20Relationship,%20Part%20I%20%20Understanding%20Trust.pdf
Info Entrepreneurs. (n.d.). Importance of Knowledge to a Growing Business. Retrieved
November 27, 2022, from https://www.infoentrepreneurs.org/en/guides/importance-ofknowledge-to-a-growing-business/.
Agnes, M. (2017). 3 Tips to Gaining Buy In for Crisis Preparedness. YouTube. Retrieved
November 27, 2022, from https://www.youtube.com/watch?v=sKrX8SmgPPA.
Development LLC, D. (Ed.). (2015, July 6). Crisis leadership: Five principles for managing the
unexpected. The Wall Street Journal. Retrieved November 28, 2022, from
https://deloitte.wsj.com/articles/crisis-leadership-five-principles-for-managing-theunexpected-1436155352?tesla=y
Goleman, D. (2021, April 2). 4 leadership skills for crisis management. Korn Ferry. Retrieved
November 28, 2022, from https://www.kornferry.com/insights/this-week-inleadership/leadership-skills-for-crisis-management
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