Fitchburg State University Procter & Gamble Case Study Questions
Description
Marketing Excellence: Procter & Gamble (pp. 332-333)
Read pages 332-333 of your textbook (Procter & Gamble) and respond to the following questions.
Marketing Analysis
1) Using segmentation strategies, what are the target market(s) for P&G? How does this relate to the companyàbrand management strategies?
2) Who are the top three competitors of P&G, and what are their advantages/disadvantages with respect to their competitive product/service strategies?
3) P&Gàimpressive portfolio includes some of the strongest brand names in the world. What are some of the challenges associated with being the market leader in so many different categories?
4) With social media becoming increasingly important and with fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?
5) What risks will P&G face in the future?
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