BUS 2202 University of The People E-Commerce Learning Journal Essay
Description
Introduction
This weekàtopic will examine the question of what is a business model. After exploring this basic question, we will begin to learn how to adapt a business model to the internet without repeating the mistakes of others.
Reading Assignment
The required textbook is listed and available for download from the course Syllabus.
Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon
- Chapters 3 and 4
Video Resources
Marr, B. (2019, July 2). The 9 most successful business models of today [Video]. YouTube.
Learning Journal
Each week/unit, you are required to complete two Learning Journal activities:
1) Maintain a Learning Journal Record (of your accomplishments during the week). Learning Journal Record entries must be brief, direct sentences indicating:
-Date when students have completed each step in the Learning Guide
-A record of research for additional materials used in the studentàstudies (the Internet, libraries)
-Any problems or unexpected events that occurred during the week
-Any other noteworthy points
2) Respond to a given Learning Journal Task. This Unit’s task is: In three complete and well composed paragraphs, describe a product or service that you would like to bring to market. Then compose a brief advertisement. Identify the key words and key phrases within the advertisement which would be used by a search engine to bring your advertisement to the attention of the public.
Note: Please post as a 2aft!nd submit only when completed, at the end of the Unit. The Learning Journal forms part of the formal final grade and is intended to help students organize, consolidate and record their thoughts, activities and accomplishments. It is also allows the course Instructor to get a sense of how a student is progressing and what he/she has done beyond the mandatory assignments.
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