MKM 6140 COOL hunt stage 1 research 2
Description
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RESPONSIBILITIES: (both written portion of report AND slides for your section)
1. Opportunity Scanning 2. Consumer Behaviour 3. Consumer Thought 4. The Coolness (or Otherwise) Gap 5. Ideation 6. Next Steps –
DELIVERABLES:
RESEARCH:
Selected tribe we will focus on: Tips and tricks for coffee making
?
?
Observational:
? Ask baristas to film them making coffee (campus Starbucks)
? Film friends/family making their coffee at home
? Ask general questions about if they have tips/tricks ?? but not an interview??
Netnographic:
? YouTube videos (2 people) ? Blogs / Discussion forums ? TikToks / Instagram –
?
?
Product reviews –
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