Advertising High Level Questions
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What is the target audience for the product or service being
advertised?
2.
What is the key message that the advertisement should
communicate?
3.
What is the budget for the advertising campaign?
4.
What channels will be used for advertising (TV, social media,
etc.)?
5.
What metrics will be used to measure the success of the
advertising campaign?
6.
How will the advertising campaign be integrated with other
marketing efforts?
7.
How will the advertisement differentiate from those of
competitors?
8.
What is the timeline for the advertising campaign?
9.
How will the advertisement appeal to the target audience
emotionally?
10.
What call to action should be included in the advertisement?
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