respond to the following questions  

As you close your weekly meeting with Deborah, she says, (ere are some very good ideas here. I would like to see you continue with a global marketing plan. We need more concrete analysis and data for the presentation. Get your team to work./p>

After your meeting with Deborah, you briefly meet with your team to discuss moving toward a more formal analysis.

)ffany and Mike, we need to provide a more detailed analysis,9ou explain. ou¥ done a great job so far looking at what resources we need and potential countries, but we need to really dig deeper on this./p>

Tiffany nods her head in agreement. %finitely,3he says. å need to look at some internal variables as well as political, environmental, sociocultural, and technological environments of the countries that we are considering./p>

Mike interjects, åll, thatàsomething we should consider, but itànot the only way to analyze this type of project. This is such a big decision, and we need to give as much information as we can./p>

You reply, òeat point, Mike. We should look at this from a couple of different angles./p>

The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following:

What are two analysis tools that could be used in this situation?

Why do you think these are the best ways to analyze the market?

• How will you use these tools in your plan?
• The materials found in the M.U.S.E. may help you with this assignment, such as the audio file Implementing a Global Strategy.