Pepsi Marketing Plan Presentation
Description
It is a group project, there are four parts each four people to make a presentation. Make a PowerPoint and four speeches.
There are four sections: product, price, place, and promotion, from which you can write a speech for each of the four sections.
Unformatted Attachment Preview
PROJECT:
PRODUCT
PRICE
PLACE
PROMOTION
Integrated PROJECT
This analysis can be presented as a video (no more than 20 minutes)ppt OR written paper
(no more than 20 pages).
Requirements include:
ropose a short-term arketing plan&or the brand (for next 12 months) for a
specific Pepsi product.
ropose a short-term marketing plan for the FY 2023.
Assume that COVID tests/vaccines have been made widely available and
things are getting back to normal.
Which aspect of your marketing mix (4P) are you changing? How and
Why?
Significant changes in product offerings typically take longer than 6
months. Sof you want to suggest changes, most definitely recommend
them, but they will not be part of the actual market planning. Try to focus
on other aspects of marketing mix for the short-term plan.
The proposed plan should make sense for the brand. It is important that
you make a clear connection between the proposed plan and your analysis
of the brand to support your proposal.
Justify your proposal by projecting how this plan will be profitable
As a team, prepare a video presentation with slides.
pload the video on YouTube and send your professor the linkou may
use an alternative method, so long as link is available to your professor
An MS Word document containing Link to your presentation video, include in the YouTube
presentation, or alternative method
upplementary materials such as resource citations, etc.
Essential information should be communicated on the video
Selective supplementary materials should be referred to in the video
Peer Evaluation
hose who do not make fair contribution will face the risk of not receiving
full credit. Those who do not make any contribution will not receive any
credit.
eer evaluation needs to be submitted only if your team feels that a certain
member(s) of the team did not make a fair contribution.
uch evaluation needs to be accompanied with some evidence upon which
your professor can base his judgment. Keep a record of failed
communication (e.g., group emails that were not responded to, screenshots
of a member missing a Zoom meeting) or lack of performance and submit
the records with your peer evaluation.
Grading Rubric for Video Marketing Plan Final
Video
Analysis of the Brand
Short-term Marketing Plan – Feasibility, fit with the brand, fit with the
environment
Coverage of all areas denoted below
Presentation video &luence/clarity/style/all members present
Professionalism of presentation
OR Written Marketing Analysis Requirements
1. Table of Contents (T.O.C)
2. Executive Summary (
Purchase answer to see full
attachment
PRODUCT
PRICE
PLACE
PROMOTION
Integrated PROJECT
This analysis can be presented as a video (no more than 20 minutes)ppt OR written paper
(no more than 20 pages).
Requirements include:
ropose a short-term arketing plan&or the brand (for next 12 months) for a
specific Pepsi product.
ropose a short-term marketing plan for the FY 2023.
Assume that COVID tests/vaccines have been made widely available and
things are getting back to normal.
Which aspect of your marketing mix (4P) are you changing? How and
Why?
Significant changes in product offerings typically take longer than 6
months. Sof you want to suggest changes, most definitely recommend
them, but they will not be part of the actual market planning. Try to focus
on other aspects of marketing mix for the short-term plan.
The proposed plan should make sense for the brand. It is important that
you make a clear connection between the proposed plan and your analysis
of the brand to support your proposal.
Justify your proposal by projecting how this plan will be profitable
As a team, prepare a video presentation with slides.
pload the video on YouTube and send your professor the linkou may
use an alternative method, so long as link is available to your professor
An MS Word document containing Link to your presentation video, include in the YouTube
presentation, or alternative method
upplementary materials such as resource citations, etc.
Essential information should be communicated on the video
Selective supplementary materials should be referred to in the video
Peer Evaluation
hose who do not make fair contribution will face the risk of not receiving
full credit. Those who do not make any contribution will not receive any
credit.
eer evaluation needs to be submitted only if your team feels that a certain
member(s) of the team did not make a fair contribution.
uch evaluation needs to be accompanied with some evidence upon which
your professor can base his judgment. Keep a record of failed
communication (e.g., group emails that were not responded to, screenshots
of a member missing a Zoom meeting) or lack of performance and submit
the records with your peer evaluation.
Grading Rubric for Video Marketing Plan Final
Video
Analysis of the Brand
Short-term Marketing Plan – Feasibility, fit with the brand, fit with the
environment
Coverage of all areas denoted below
Presentation video &luence/clarity/style/all members present
Professionalism of presentation
OR Written Marketing Analysis Requirements
1. Table of Contents (T.O.C)
2. Executive Summary (
Purchase answer to see full
attachment
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