INSTRUCTIONS:
Clearly identify the question you are answering and double space your
answers.
Information in this course is connected.
Making those connections is
good. However, substantially duplicated answers will only be given
credit ONCE
Use of course material: All directly cited material must be noted as such,
using proper citation style.
That is, the source must be identified (e.g.,
Warne, ¥itgeists3lide, date of the class); (Practices of Looking, p. 24).
NO additional sources should be used to answer the question.
USE YOUR OWN WORDS! õt and paste!nswers will NOT receive
credit.There are TWO sections to this exam.
BOTH must be
attempted.
Section I
ANSWER THREE (3 x 5 points each = 15 points)
1. Define and relate commodity culture, the commodity self, and
commodity fetishism, with examples.
2. How does brand culture work? How does Althusser help us
answer that question?
What evidence does What Would Jesus
Buy provide?
3. Bourdieu describes four forms of capital.
Explain them, using 2
different real human beings to illustrate your answer.
4. What is Freudàtheory of the basic human self?
What concepts
do we still use, where, and why?
5. Who was Foucault and what is )scursive analysisàReference
sexuality/ies and/or mental institutions in your answer.
6. Because we åe3o much via cellphone/computer connectivity,
do we really *know* more?
Discuss as fully as you can,
referencing the text in your analysis. What would Marshall
McLuhan say?
Section ll
ANSWER TWO (2 x 10 points each = 20 points)
1.What and when is Modernity? Describe its controlling Myth and its
assumptions, plus two material changes that contributed to and
supported that Myth.
Whatàone big problem with Modernity?
is /stmodernity$ifferent?
How
You may include visual styles in your
answer.
2.Describe as fully as possible Marxàtheory of the self under capitalism,
and how the capitalist system works in relation to it.
Why do people
accept the narrative capitalism offers? Outline Marxàview, including an
explanation of the notion of ¡lse consciousness Does Marxist theory
still have relevance the early 21st century (in theory? In practice?) Why?
Or why not?
3.What is Scientific Racism?
Describe the concept, its context, and its
implications as fully as possible.
Your answer must include a discussion
of at least two of the following in your answer: Orientalism; evolutionary
theory; positivism and The Myth of Photographic Truth; the videos (e
Couple in the Cage!nd ára Baartman: The Hottentot Venus.”OTAL: 35 POINTS

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