ENGL 1010 AU Gucci Sneakers And Its Appealing Argumentative Essay
Description
Scenario
You are working for an advertising firm; you have been asked to create an advertisement (print or video) for a product. Along with the advertisement, you will provide an argumentative essay about why your company should choose your advertisement.
Tasks
- ? Pick a product that you want to advertise. Keep in mind: you are not creating a new product.
- ? You will also pick a target audience for your advertisement. The audience for your essay will be the company of the product.
- ? Think about how you can use some of the rhetorical appeals (from Unit 2) in creating your advertisement.
Things to Keep in Mind
- ? The introduction of your essay must include the product of your advertisement and the target audience of your advertisement. Your introduction will need an argumentative thesis statement, which is your claim.
- ? The body of your essay will be three parts:
- Supporting your claim: Explain why you designed your advertisement for your target audience. One of the choices you must explain must be language/word choice that you used in the advertisement. (Multiple paragraphs)
- Counterargument: Discuss the flaws in your advertisement and how these flaws are not appealing or effective for your target audience. (One paragraph will be fine for this part.)
- Rebuttal: You will respond to the counterargument. (One or two paragraphs will be fine for this part.)
- ? The conclusion will be the last paragraph the company will read, so make sure you are very persuasive in explaining why your advertisement should be chosen.
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