BVC Management Capital One Financial Corporation Paper

Description

In order to be successful, companies have to respond to ongoing and changing demands inside and outside of the organization. Some companies are able to adapt more effectively than others to PESTEL factors impacting the organization. For this assignment you are going to identify and evaluate the strategy for the below case

Capital One

Each of these companies have been in the media recently regarding their organizational strategy. Your analysis should include the following sections:

Introduction of the company chosen and general background information. This introduction should clearly outline the purpose of the paper (approximately 1/2 page).

Conduct a PESTEL and SWOT analysis of the company chosen. This will require going beyond the provided case study and company website to analyze and understand the industry and organizational environment of the case study you have chosen. This should be written out in paragraph format and should emphasize key aspects of the remote environment (approximately 2 pages).

Conduct a Porterænbsp;Five force analysis on the industry of the case study you have chosen. This analysis should be used to identify the level of competition and areas where the featured company is doing well or how they could improve in specific areas. (approximately 1 page).

Conduct a VRIO and Value chain analysis of the organization. This section should identify the key primary and support activities and provide an assessment of their ability to sustain a competitive advantage (approximately 2 pages)
Provide recommendations on how the company from your chosen case study could improve their position in the industry providing evidence to support your position. The recommendations should incorporate course related concepts and be evidence based (I.e., using peer reviewed articles, approximately 2 pages).
Conclusion summarizing key points (1/2 page).

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Capital One looks beyond whatàin your wallet
A new platform repositions the company in a more optimistic light that looks at people’s potential
beyond a credit score.
By Justin Crann
August 25, 2022
Capital One has launched a new brand platform that is turning the mirror on its customers, aiming to inspire
them to believe in themselves and their dreams.
With the tagline, ou¥ Got This, We¥ Got You,4he new platform shows how Capital One and its suite of
credit card products and services can help people build their credit and realize their ambitions. It hinges on
an aspirational 30-second spot that showcases its belief in its customers, even drawing ties to the literal
meaning of the word òedit. ather than ask whatàin their wallet 4he brandàold catchphrase )t instead
asks what they see when they see themselves.
õr customers are more than a credit score,3aid Becca Mintz, VP at Capital One Canada. (ey have
different lived experiences and different goals, and credit is so important in helping them get there. From
renting a new apartment to leasing a car, Capital One Canada knows that we can help Canadians have a better
relationship with credit.he new platform puts Capital Oneàbranded products front and centre following the companyàwithdrawal
from partnerships with Costco and HudsonàBay during the pandemic. It also repositions the brand with
more optimistic and grounded messaging.
(e new positioning isn about a fancy purchase or a big, expensive trip, itàabout real people getting a shot
with a financial institution, believing in those that others might not,3aid Candace Borland, partner and
president at Anomaly Toronto, which was named Capital OneàAOR in 2021 and developed this platform
from its winning pitch for the assignment. (e work we created gives us a glimpse into the lives of real
people simply trying to get ahead and the importance of knowing someone is in your corner.he campaign is omni-channel and will roll out across OLV, social, radio and podcasts, with some OOH
billboards, transit shelter ads and bus wraps.

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8 Pages

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