Health Message Design Antibiotic use policies and practices
Description
The message design task involves the development of messages that will resonate with NJPIRG’s target audience(s).
Finish the pdf below(min 500 words) + 2 slides ppt
- (Strategic Communication Plan) ®bsp;Discuss the key elements of your proposed communication strategy (source, message, and channel) and explain why you believe it will work to influence your target audience (or audiences). Be sure to note any implementation considerations (who should do what) that can determine the success of the plan.
Unformatted Attachment Preview
Group Activity III: Message Design & Production
Overview of Group Tasks
Step 1: Core Messages
A. Develop the message
B. Choose the message format and frame
C. Decide on the type of message appeal
Step 2: Sources and Channels
A. Identify the source for delivering the message
B. Select channels and vehicles
Step 3: Pretest Messages
A. Pretest messages with client
B. Pretest messages with target audience
Health Messages & Campaign Design Planning Worksheets
Step 1: Core Messages
Message Design
Whatàthe most persuasive or most important thing you can say to achieve your
communication objectives? This should be a simple, unambiguous sentence. Also
remember that a message has 3 parts: (1) the issue, (2) why should the audience care about
the issue and (3) what should the audience think, feel or do regarding this issue.
Message Format and Frame
Will you use a short message or a narrative-type message? How will you !ckage4he
information? %.g., as potential gain or potential loss?
Message Appeal
Rational or emotional appeal? If emotional, what emotion will you go after?
-1-
Health Messages & Campaign Design Planning Worksheets
Step 2: Sources and Channels
Source
Who is likely to be perceived by audience as credible and/or likeable? To draw attention
to the message? To motivate people into the desired behavior change? You may want to
consider using different sources with different sub-audiences.
Channels and Vehicles
Channel is the way in which the message is sent, i.e., face-to-face, television, email, etc.
Vehicle is the specific tool used to deliver the message through the channel, for example, a
public service announcement, a documentary, a presentation, etc. The communication
preferences of the target audience are crucial for making this decision. Each combination
of channel/vehicle has pros and cons.
-2-
Health Messages & Campaign Design Planning Worksheets
Step 3: Pretest Messages*
Pretest Messages with Client
Does the client like or is otherwise agreeable to the message you developed? Does the
client have some concerns or suggestions that you should consider?
Pretest Messages with Audiences
Do they like the message? Do they comprehend it? Do they believe it is relevant? How
does it make them feel or think? Do they think others will be influenced by the message?
-3-
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Overview of Group Tasks
Step 1: Core Messages
A. Develop the message
B. Choose the message format and frame
C. Decide on the type of message appeal
Step 2: Sources and Channels
A. Identify the source for delivering the message
B. Select channels and vehicles
Step 3: Pretest Messages
A. Pretest messages with client
B. Pretest messages with target audience
Health Messages & Campaign Design Planning Worksheets
Step 1: Core Messages
Message Design
Whatàthe most persuasive or most important thing you can say to achieve your
communication objectives? This should be a simple, unambiguous sentence. Also
remember that a message has 3 parts: (1) the issue, (2) why should the audience care about
the issue and (3) what should the audience think, feel or do regarding this issue.
Message Format and Frame
Will you use a short message or a narrative-type message? How will you !ckage4he
information? %.g., as potential gain or potential loss?
Message Appeal
Rational or emotional appeal? If emotional, what emotion will you go after?
-1-
Health Messages & Campaign Design Planning Worksheets
Step 2: Sources and Channels
Source
Who is likely to be perceived by audience as credible and/or likeable? To draw attention
to the message? To motivate people into the desired behavior change? You may want to
consider using different sources with different sub-audiences.
Channels and Vehicles
Channel is the way in which the message is sent, i.e., face-to-face, television, email, etc.
Vehicle is the specific tool used to deliver the message through the channel, for example, a
public service announcement, a documentary, a presentation, etc. The communication
preferences of the target audience are crucial for making this decision. Each combination
of channel/vehicle has pros and cons.
-2-
Health Messages & Campaign Design Planning Worksheets
Step 3: Pretest Messages*
Pretest Messages with Client
Does the client like or is otherwise agreeable to the message you developed? Does the
client have some concerns or suggestions that you should consider?
Pretest Messages with Audiences
Do they like the message? Do they comprehend it? Do they believe it is relevant? How
does it make them feel or think? Do they think others will be influenced by the message?
-3-
Purchase answer to see full
attachment
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