Marketing discussions
Question Description
I’m working on a marketing multi-part question and need an explanation and answer to help me learn.
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1 Discussion
Read: https://thehustle.co/the-forgotten-father-of-the-220b-frozenfood-industry/
Start a new thread and then respond to one of the following questions.
hat was the public opinion of frozen foods when Charles
Birdseye first launched Birdseye Seafoods? And how did Charles
Birdseye overcome this perception with marketing?
What impediments did Birdseye face in getting its products to
consumers? And how did Charles Birdseye build the channel
infrastructure needed to distribute his frozen foods?
What role did marketing channels plan in helping Birdseye
become a household name?
2- Discussion
Start a new thread and respond to one of the following prompts.
1. How has the retail landscape changed in your area since the
COVID-19 pandemic?
2. How did the COVID-19 change how you personally purchased
retail items?
2. In your opinion, how will the retail landscape continue to
change? What pandemic-related changes will continue after
pandemic-related restrictions are lifted?
3-Discussion
Read this article: https://www.marketingdive.com/news/axe-targetsgen-z-with-open-minded-approach-to-attraction-in-new-ads/599645/
Respond to one of the following prompts
What is the Axe Effect and how has the meaning changed over time?
ow does the new ad for Axe aim reflect changes in consumer
demographics, attitudes or behaviors?
hat are the other elements of this campaign (beyond the
advertising)? How do these integrated elements support the
overall strategy?
4- discussion
P&G created a marketing campaign to reposition its Old Spice product
to be more appealing to younger consumers. Part of the campaign was
an ad played during the Super Bowl that later received over 56 million
views on YouTube. In addition, the marketing team used Facebook and
Twitter to promote the
brand: https://www.youtube.com/watch?v=owGykVbfgUE
The campaign was updated in 2020 to appeal to the next generation of
Old Spice users: https://www.youtube.com/watch?v=mSi_mLOG3Tc
Start a new thread and respond to one of the following prompts.
hat made these Old Spice advertising campaigns so successful?
How did the advertising evolve from 2010 to 2020?
If you were asked to develop an advertising campaign
promoting shampoo, how could you use the lessons of these Old
Spice advertising campaigns to make it a success?
Purchase answer to see full
attachment
Read: https://thehustle.co/the-forgotten-father-of-the-220b-frozenfood-industry/
Start a new thread and then respond to one of the following questions.
hat was the public opinion of frozen foods when Charles
Birdseye first launched Birdseye Seafoods? And how did Charles
Birdseye overcome this perception with marketing?
What impediments did Birdseye face in getting its products to
consumers? And how did Charles Birdseye build the channel
infrastructure needed to distribute his frozen foods?
What role did marketing channels plan in helping Birdseye
become a household name?
2- Discussion
Start a new thread and respond to one of the following prompts.
1. How has the retail landscape changed in your area since the
COVID-19 pandemic?
2. How did the COVID-19 change how you personally purchased
retail items?
2. In your opinion, how will the retail landscape continue to
change? What pandemic-related changes will continue after
pandemic-related restrictions are lifted?
3-Discussion
Read this article: https://www.marketingdive.com/news/axe-targetsgen-z-with-open-minded-approach-to-attraction-in-new-ads/599645/
Respond to one of the following prompts
What is the Axe Effect and how has the meaning changed over time?
ow does the new ad for Axe aim reflect changes in consumer
demographics, attitudes or behaviors?
hat are the other elements of this campaign (beyond the
advertising)? How do these integrated elements support the
overall strategy?
4- discussion
P&G created a marketing campaign to reposition its Old Spice product
to be more appealing to younger consumers. Part of the campaign was
an ad played during the Super Bowl that later received over 56 million
views on YouTube. In addition, the marketing team used Facebook and
Twitter to promote the
brand: https://www.youtube.com/watch?v=owGykVbfgUE
The campaign was updated in 2020 to appeal to the next generation of
Old Spice users: https://www.youtube.com/watch?v=mSi_mLOG3Tc
Start a new thread and respond to one of the following prompts.
hat made these Old Spice advertising campaigns so successful?
How did the advertising evolve from 2010 to 2020?
If you were asked to develop an advertising campaign
promoting shampoo, how could you use the lessons of these Old
Spice advertising campaigns to make it a success?
Purchase answer to see full
attachment
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