Sunderland University Deliveroo Case Case Study
Description
This is an assessment case study work, i need answer one question about Deliveroo case, this couse is marketing and markets in the a digital world, please consider the question from Marketing side. I also attached in-class PPT for these conception for your reference. Please use relative conceptions from the textbook(Dibb, S., Simkin,L., Pride. W. (2018)Marketing Concepts and Strategies/em>, Hampshire: Cengage Page 4 -10.):
QUESTION:
Evaluate
Deliverooàbusiness with
regard to B2C and B2B market typologies.
Reference key academic marketing theory and provide applied examples
(Deliveroo) to demonstrate your insights.
REQUEST:
1. Just One silde for question and one for reference. The slides should be engaging and key points should be communicated without too many words.
2. The PPT Notes area should be used to provide supporting narrative for the question;
3. Please also provide narrative no more than 150 words and make sure its easy to read since i mignt be read this in class. This word count includes anywords on the slide/s.
4.Please use Harvard Referencing System.
Resources:
Deliveroo website –Deliveroo – Takeaway Food Delivery from Local Restaurants & Shops
Deliveroo corpoprate website –https://corporate.deliveroo.co.uk
Textbook: Dibb, S., Simkin,L., Pride. W. (2018)
arketing Concepts and Strategies Hampshire: Cengage Page 4 -10.( https://r2.vlereader.com/Reader?ean=9781473758735)
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