KIN 3305 New York University Coverage of Womens Sports Discussion

Description

Article: https://niemanreports.org/articles/covering-womens…

Using the article above, àWays to Improve Coverage of WomenàSports,!nswer the following questions AND craft a detailed answer to the mini case study below.

As a consumer of sport, do you think an initiative to increase womenàsportàcoverage in primetime would build interest, viewership, attendance and revenue for womenàsports programs?
1. Do you think such an initiative would meet resistance from audiences, or would it be well-received?
2. If this investment was made in womenàsports media, could this become a profitable venture for media companies? What needs to happen to make this profitable?

Pretend that you are a manager of a female-owned media company. You have been tasked with profitably increasing (non-sexist) media coverage of womenàsports to 25% of total coverage. Based on the article posted (7 Ways to Improve Coverage of WomenàSports) and your own research, what strategies would you use to reach your coverage goal and why? Use the following template below to frame your response.

As manager of a (indicate print or electronic) media company based in (indicate if media company is city, state or nationally based). I have been tasked with profitably increasing our companyànon-sexist media coverage of womenàsports. We are currently headed into the (spring / summer / fall / winter) season. I have decided to focus on the following strategies to accomplish this goal. (Discuss the strategies you have chosen, how you will implement them to profitably increase relevant female sports coverage, and why).

Explanation & Answer:

2 pages

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