MGT422 – Business Ethics and Organization Social Responsibility – Interactive
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11.2 Action Required:
Watch the short video in the following link and answer the questions that follows:
he Coca-Cola Company Struggles with Ethical Crises
11.3 Test your Knowledge (Question):
When other firms in your industry are behaving unethically, how can you buck the trend and
position your company to value ethical behavior? Why is that important? Will it damage your
companyàcompetitiveness?
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