LAVC Fredrik Marketing Paper

Description

The Rough Draft

Deliverable: Your presentationì via your preferred method, rough draft should reflect research and findings on all of the criteria listed in your proposal and updates based on my feed back of your proposal. If you submit a rough draft, you will have the opportunity to update your draft before submitting your final draft.

Reminder of your project’s elements:

Your name

Companyænbsp;name, product you¥ selected from that company, and its objective

The advertising slogan for that product

A brief analysis of your target market to include the demographics, lifestyle, and geographic profile of the consumer.

2 or 3 competitors & your proposed positioning in relation to them (in other words how does the company you¥ selected capture its marketænbsp;attention in comparison/contrast to similar products in the same market? You may refer to chapter 6 ®bsp;section 6.3 as a reference).
Relevant graphics/visuals. Do your graphics exemplify your slogan/company’s name?
Lastly, you will select at least 1 media vehicle you researched that matches the companyænbsp;target audience preferences and create a campaign using that vehicle.
Additional Resources
Here, you have access to sample media campaigns. Remember, essentially, I want you to select vehicle for your advertisement – social media, bill boards, influencers, print, radio, and etc., and create an original advertisement using that vehicle. You may submit an audio/video presentation, a PowerPoint presentation, a word document, and/or PDF with your advertisement.
35 Creative Social Media Campaign Examples You Can CopyLinks to an external site.
7 EPIC SOCIAL MEDIA CAMPAIGN EXAMPLES YOU NEED TO LEARN FROMLinks to an external site.

7 Inspirational Social Media Campaigns (Free Template)Links to an external site.

24 Unique Social Media Campaign Examples to Boost CreativityLinks to an external site.

Peer Review

If you submit a rough draft, you will have the opportunity to submit an anonymously review of one of your peer’s drafts. Answer the following questions about your peer’s draft:

Did your peer provide each component as requested?

If not, what is your peer missing? Provide at least 1 suggestion/recommendation for the missing component.

Is there anything that you would add or omit from your peer’s project? Explain.

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Dr. Payne
MARKET 011
November 17, 2022
Marketing: Project Proposal
1. Your name Ferdrik
2. Companyàname: Technologent
3. An advertising slogan ets move Forward
4. Technologent is a global provider of cutting-edge IT solutions and services for
Global 1000 companies that is owned and operated by women. Hybrid
Infrastructure, Automation, Security, and Data Management are the four pillars of
your company’s IT foundation, and they are all areas in which Technologent excels
thanks to our internationally renowned technical and sales team and our wellestablished partnerships with the most cutting-edge technology brands. We are
preparing the way for your operations with cutting-edge solutions that aren’t merely
reactive but rather proactive and future-proof through the combined efforts of our
Service Provider Solutions, Financial Services, Professional Services, and our
people.
These are some competitors
? Salesforce Services. The Sales Cloud, Marketing Cloud, Commerce Cloud, Service
Cloud, Experience Cloud, and Analytics Cloud are the six primary clouds provided
by Salesforce. In addition to the new Vaccine Cloud, Salesforce now offers nine
other clouds tailored to different applications and industries, such as the
management of COVID tests and vaccines.
? CyberArk. CyberArk is a leading provider of identity management services and a
publicly listed information security firm. Financial services, energy, retail, healthcare,
and government all make heavy use of the firm’s innovations. CyberArk’s main office
in the States is in Newton, Massachusetts.
? Frontline Education. More than 4,000 school districts use Frontline Education
Absence Management (formerly AESOP), which is the industry standard for
automated substitute placement and absence management. Since it is delivered
over the internet as a service, Aesop can be used in the district without installing any
new software or hardware or setting up any new phone lines.
Advertisements
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Content Advertising. …
Pull Advertising. …
Push Advertising. …
Email Marketing. …
SEM. …
Social Ads. …
Amazon Advertising. …
Native Advertising.

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