INT 220-Milestone Two Guidelines and Rubric
Description
Scenario
You are a business analyst working at a small, domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and summarize your findings in a business brief for leadership.
The option for international market is Japan
Prompt
In this milestone, you will continue to use the Business Brief Template (located in the Guidelines for Submission section of this document). Complete Section Two and the Legal and Regulatory Considerations portion of Section Three.
Specifically, you must address the following rubric criteria:
Market Profile: Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the domestic market.
Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture.
Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the domestic market, including political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.
Market Considerations: Discuss the legal and regulatory considerations in your selected market that can impact business decisions regarding expansion to new global markets. You should also consider corporate social responsibility for each market consideration.
Legal and Regulatory Considerations: Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.
Unformatted Attachment Preview
Course Project
Complete this template by replacing the bracketed text with the relevant information.
Section One: Drivers for Global Entry
[Explain the purpose of global expansion, the business and societal impacts of global business, and
cultural considerations for global business. Use evidence from the course and outside resources to
support your explanations and use complete sentences.]
Section Two: Market Profile
Complete the tables below to use data and statistics to support your comparisons. Use words, phrases,
and numbers to complete the tables, not complete sentences.
Cultural Profile
Category
Commonly Spoken Languages
Commonly Practiced Religions
Power Distance Index (PDI)
Individualism Versus
Collectivism (IDV)
Masculinity Versus Femininity
(MAS)
Uncertainty Avoidance Index
(UAI)
Long-Term Orientation Versus
Short-Term Normative
Orientation (LTO)
Indulgence Versus Restraint
(IVR)
United States
[Insert information.]
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[Insert Country Selection From
Course Project]
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United States
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert Country Selection From
Course Project]
[Insert information.]
[Insert information.]
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[Insert information.]
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Political and Economic Profile
Category
Political System
Current Leaders
Economic Classification
Economic Blocs Impacting
Trade
Gross Domestic Product
Purchasing Power Parity
Gross Domestic Product Per
Capita
Human Development Index
Category
Human Poverty Index
United States
[Insert information.]
[Insert Country Selection From
Course Project]
[Insert information.]
[Compare and contrast important political and economic factors for your selected market against those
in the domestic market. Factors should include political systems, current leaders, and economic
measures or characteristics used in classification.]
Section Three: Market Considerations
Complete the table below to support your explanations using current exchange rates.
Exchange Rates
Category
Exchange Rate
The U.S. Dollar
[Insert information.]
[Insert Country Selection From
Course ProjectàCurrency]
[Insert information.]
Legal and Regulatory Considerations
[Compare and contrast important market considerations for your selected market against those in the
domestic market. Explain the similarities, differences, and considerations for conducting business
between the two markets, such as general legal and regulatory requirements, monetary and
management logistics, and mode-of-entry considerations.]
References
[Include any references you cited according to APA format.]
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