MSU Redhawk Cafe Data Visualization Dashboard Tableau Analysis

Description

Build a Tableau dashboard (with at least 6 interactive charts and graphs) that illuminates the state of the business, as well as one or more strategic issues, at a business, non-profit or government organization. You will use Tableau to analyze a data set for such an organization. Your dashboard may be comprised of 1 or 2 pages (dashboard tabs in tableau). The layout, contents, formatting, and interactivity of your dashboard will reflect best-practices for data visualization.

Accompanying your dashboard, you will write a separate report comprised of a 1-2 page summary of findings from your analysis, along with a guide to the dashboard. You will itemize the components of your dashboard as follows:

Name of visualization

Aspect of business/organization

Method of analysis
Type of visualization
Calculated metric (KPI)
User interactivity enabled
Tableau functions used
Note below is a link to a template for a guide to the dashboard. It will help you keep track of, and point out your dashboard components. Complete the table and submit with your dashboard.
Assessment: Your dashboard and summary will be evaluated based rubric attached below. In summary:

Compulsory Skills-50%/es the dashboard demonstrate extensive use of data analysis and visualization skills learned in the course.

Effective Engagement-35%/es the dashboard provide an attractive, usable and compelling experience, and promote effective data analysis

Visual Execution-15%–does the follow principles of good visual design

The following items are evidence of your skills. Expectations for your dashboard are in the second row
Aspects
Visual Type

Interactivity

Calculated Metrics

Analyst Toolkit

Tableau Functions

Use 4+(*)

Use 5+

Use 4+

Use 3+(*)

Use 10+

Geographic

Bar

Action

Standard Dev

Control ChartLinks to an external site.

Calculated Fields

Financial (sales, profit, etc)

LineLinks to an external site.

Filter

Year-over-Year

Index Chart

Case Statement

Customer

Tree Map

Parameter

Growth Rate

Benchmark Chart

Conditional or Top N Filter

Product/Service

Bullet

Pages

Profit Ratio (Margin)

Quadrant ChartLinks to an external site.

Custom Colors

Operations

ScatterLinks to an external site.

Story

Percent of Total

Market Basket AnalysisLinks to an external site.

Custom Images

Employees

Density

Tool Tips

Percentile

Trend/Forecast

Custom Sort

Demographic

Symbol Map

Rate per unit

Cluster/ Segment

Custom Tooltips

Area Map

Running Total

RankingLinks to an external site.

Dashboard Container

Mapbox Map

% Variance to benchmark

Customer RFMLinks to an external site.

Data Join, Union or Blend

Gantt

Other Calculated KPI

Pareto ChartLinks to an external site.

Date Calculation

Candlestick

Dual Axis ChartLinks to an external site.

Histogram

Dual Axis MapLinks to an external site.

Highlight TableLinks to an external site.

Groups

Box and Whisker

Imported web page

Pie or Donut

Level of Detail Calc

Viz-in-Tooltip

Logical Calculations

BAN text box

Map Layers

Reference Line or Band

Sets

Table Calculations

Ranking

Text Object

*Only one per visual

Transparent Sheet

Please upload your dashboard in Tableauænbsp;.twbx file format through Canvas.

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INFO 440 Final Project: Guide to Dashboard Visuals
Dashboard Name
Sheet Name
Create 8+
e.g. Executive
(1)Trend-Monthly
Sales and Profit
Aspects of
Business/organization
Use 4+ from List
Types of
Analysis
Use 3+ from list
Financial
Trend/Forecast
Calculated
Metrics
Use 4+ from
List
Visual Types
Interactivity
Use 5+ from
List
Bar,
Line
Use 4+ from
List
Filter,
Tool tip
Tableau
Functions
Use 10+ from
List
Custom Colors,
Dual Axis Chart,
Customer Tooltip
(2)[name]
(3)
(4)
(5)
(6)
(7)
(8)
Aspects of
Business/organization
Geographic, Financial, Marketing, Product, Operations, Employees, Demographic
Types of Analysis
Control Chart , Index Chart, Benchmark, Quadrant Chart, Market Basket Analysis, Trend/Forecast, Cluster, Perceptual Map, Top N
Ranking
Calculated Metrics
Standard Dev, Year-over-Year, Growth Rate, Profit Ratio (Margin), Percent of Total, Percentile, Rate per unit, Running Total, %
Variance to benchmark, Other KPI
Types of Visuals
Bar, Line, Tree Map, Bullet, Scatter, Density, Symbol Map, Area Map, Mapbox Map, Gantt, Candlestick, Histogram, Highlight Table,
Box and Whisker, Pie or Donut, Viz-in-Tooltip
Interactivity Feature
Action, Filter, Parameter, Pages, Story, Tool Tip
Tableau Functions
Calculated Fields, Case Statement, Conditional or Top N Filter, Custom Colors, Custom Images, Custom Sort, Custom Tooltip,
Dashboard , Container, Data Join, Union or Blend, Date Calculation, Dual Axis Chart, Dual Axis Map, Groups, Imported web page,
Level of Detail Calc, Logical calculations, Map Layers, Reference Line or Band, Sets, Table Calculations, Ranking , Text Object,
Transparent Sheet

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