Choose a news story from the past week or two that affects the reputation of a business, organization or individual. In addition to answering the questions below, find and read the mission and vision statements of your chosen company. Are the actions that you¥ analyzed below aligned or not aligned with the organizationàmission and vision statements? Include perspective in your write-up.

Approach n the News7ith an analytical eye and avoid simply repeating information from the article. Try to draw conclusions from the content provided, such as defined audiences, clear messages, or reputational impact, to name a few. Feel free to look at additional external sources around the topic for more content. Remember to analyze through a “Strategic Communication” lens.

The news item can be from any news source with English language content. Submit a short summary and analysis of the news including a link to the story.

What happened, was announced or was reported publicly (shortest section)?

How was the situation handled from a ôrategic communication3tandpoint (longest section)?

Are the stakeholders well defined; are the messages clear and delivered in a way that made a positive impact (give examples)?

How did the business, individual, or government agency appear to be executing a strategy to build reputation or repairing reputational damage, e.g., what are they trying to achieve strategically in their communication (longest section)?

Include Mission and Vision questions above.