Wayfair hopping All Things Home Mobile apps (apple store & google play)
https://play.google.com/store/apps/details?id=com.wayfair.wayfair&hl=en_US&gl=US
https://apps.apple.com/us/app/wayfair-shop-all-things-home/id836767708
Develop a detailed SWOT analysis based on the following evaluation steps, define each
element as one of the companyàstrengths, weaknesses, opportunities, and threats, use
images/screenshots as the evidence:
Be sure to consider its competitors mobile app arget and Bed bath & beyond when doing
opportunities and threat analysis, look at what the competitors app do well and give rational
recommendations for Wayfair (only apps)
o Is the mobile app experience worthy of the brand?
o Is it easy to conduct research?
o How about payments/e-commerce? Whatàthe mobile experience like?
o Does the company have a lot of reviews? Does it answer the reviews?
o Does WAYFAIR promote the app? Either in Apple Store or Play Store? In social?
o Do the company use app store optimization (ASO)?
o Also oes the app add value beyond the mobile website? If so, what does it add? If they
have an app, does it offer utility, convenience, value (entertainment or otherwise) nd does it
take advantage of the deviceàfunctions? How does it encourage loyalty?
o Do they use SMS alerts/notifications? To take advantage of discounts, specials, help users
engage more?
o Has the brand partnered with others or used other apps/platforms to reach more customers
where they are?
o What new technologies is the company currently employing (AI/AR/VR)? What would you
recommend the company employ if they aren doing it today (such as voice search/ordering,
chatbots, AI based assistant, Blockchain, Machine learning? )
o What are the competitors doing well that could be their opportunities/threats?
Format example:
Strength:
Weakness:
1. Good mobile user experience %xplain why?
2. Use AR feature and 3D visualization tool %xplain
how?
Opportunities:
Threats:

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