BUS 460 Lynn University Business Strategy Paper
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The competitoràsocial media marketing strengths and weaknesses
Report for manager of Nike (company) in the fashion industry.
Leader: (your name here)
The Competition: Adidas and Under Armour
Fill in the descriptions of each of the five areas (Nike). See ideas in the instructions.
1. Platforms:
2. Frequency:
3. Following:
4. Content:
5. Response time:
Answer these questions about the competition: (2 pages double spaced for each
competitor)
a. What is the price range of their product or service?
b. Are their products of a high quality? Provide an example.
c. Should the company differentiate its products or services on
something other than cost, such as service or quality?
d. How is their customer service (highly regarded or less than
satisfactory? You can usually see this from feedback or posts online.
e. Is their marketing material engaging?
f. Should the company focus on a niche with a less sought-after
segment of the market that could be profitable, or compete with the
major competitors for the biggest and most sought after market
share?
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