The Swatch Group and Cultural Uniqueness.

Description

This activity is important because as a manager, you must be able to understand the effect of cultural differences within and across countries on your business. Different countries and societies demand cross-cultural literacy in managers.

The goal of this exercise is to demonstrate your understanding of cultural differences and how they influence business decisions. To be successful, many companies need to adapt their products and services to the local culture.

Read the case and answer the questions that follow.

Sources: Corinne Gretler, ÷atch CEO Nick Hayek Sees Swiss Watch Turnaround in 2017, loomberg BusinessWeek, February 2, 2017; Silke Koltrowitz, ÷atch Group Seeing Strong Demand So Far in 2017, euters, March 16, 2017 (www.reuters.com/article/us-swatch-results-idUSKBN16N15B); (e Amazing Adventures of the Second Watch, watch History 2017 (www.swatch.com/en_us/explore/history); ÷atch Is Challenging Google and Apple with Its Own Operating System, ortune, March 16, 2017.

DISCUSSION QUESTION (Minimum of 250 words)

With the Hayek family controlling nearly 40 percent of The Swatch Group, how do you think the family influence impacts the type of corporate culture in the company? What about the companyàinternational culture being impacted by the Hayek family?

Many of the Swatch brands have become cultural icons among a strong core following of customers in the global marketplace. Some even talk about the ÷atch Revolution4hat began when Nicolas Hayek founded the company. Why do you think Swatch has such a strong cultural following?

Explanation & Answer:

250 words

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