ECOM 500 Social Technology Paper
Description
More and more corporations are utilizing social media to improve their engagement with both internal and external stakeholders (e.g., staff, customers, and potential customers).
For this assignment do the following:
A. Introduction (strong introduction that is related to the topic of the assignment and should include a solid thesis statement, which is the main point you are making in the paper).
B. Body (where you will integrate your responses to the following questions):
Q1. Discuss the ways you have seen businesses internally & externally use social media.
Q2. Are there attempts effective, why or why not?
Q3. Discuss the metrics an organization should use to determine if their social media presence is successful?
C. Conclusion (explain and summarize your thoughts on all the topics or the most of the important points of the assignment very well).
D. References with citations (scholarly references & citations supporting your answer)-(refer to point #3 in the General Instruction)-(Ensure that you fully explain how your citations directly answers the question within the assignment).
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– Special Instructions:
* Answer all questions provided to meet the following learning outcomes:
-Differentiate among Web 2.0 technologies.
-Identify ways that Web 2.0 technologies facilitate global communication in business.
-Articulate how social technology tools provide value to businesses.
-Articulate the benefits and challenges that social media presents to an organization.
-Recommend a social technology strategy.
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