The Westside Coffee Company Presentation
Description
You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource.
Assignment Format: This assignment should be submitted as a 7- slides with 100 speaker notes for each slide presentation (not counting the title and the reference slide) Microsoft owerPoint0resentation with at least one slide dedicated to each section of the assignment For example, you should have a slide with a heading for the following elements of the assignment:
First Slide: Price/Quality Competitive Analysis (Axis graphic), You will create a visual map of the competing coffee companies to see how they compare to The Westside Coffee Company in terms of price and quality.
Second Slide: Research Insights,
Third Slide: Observational Learning Insights,
Fourth Slide: Micro-Moments Map and
Fifth Slide: Recommendations for Improving Website.
Sixth Slide: Identify 8 to 10 insights you learned from the research study. For example, what did you learn about the competitors, the target audience, and/or the industry that could help you develop a successful marketing strategy. Use the coffee chains mentioned in the University Library article titled “Leading Coffee Cafe Chains.”
Seventh Slide: Summary and Conclusion.
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